Discovery Australia F & C: Lessons learnt from Innocent Bystander & Giant Steps

Every business will tell you they try to differentiate themselves from their competitors. Innocent Bystander/Giant Steps Winery has probably done that. Even their website deserves a shout out for their consistent branding - fun, funky, free-spirited but at the same time, deadly serious about the science of making good food and good wine.

http://www.innocentbystander.com.au/

Reminds me of the philosophy that you really gotta enjoy what you do and do what you enjoy! And be unashamed to talk about what you enjoy doing. Talk about it in the menu, talk about it in the displays, let the uniqueness of the space do the talking.

The bistro is situated right in front of the cellar, separated just by glass. How cool is that?

They roast their own coffee.

The loft above the restaurant creates standing space for people to 'cheer the house on'. Oh yes, there is a live band playing.

A nice kitchen to work in.

I can't say more about the bakery. I just regret I can't buy some back home.

Back to basics menu, with a brief introduction of the company. Neat!

Just brekky but more than the ordinary.

Their artisan bakery is totally not marketing gimmicks. This is the best almond croissant I have ever eaten in my whole life. It redefines what a croissant is, particularly if what we are familiar with are what we take out from Delifrance joints.

Good food & good wine. I can see the connection. It takes passion & great ideas to run an outfit like this.